SHEIN was founded in 2008 by Chris Xu (also known as Sky Xu/Xu Yangtian) and was initially incorporated in Nanjing, [[China]], though it later moved its headquarters to [[Content/References/Geography/Singapore]] in 2022. The company began as a wedding dress retailer called ZZKKO before evolving into a fast-fashion global e-commerce platform. Notable investors include Sequoia Capital China, Tiger Global Management, and General Atlantic, with recent funding rounds valuing the company at over $60 billion. The company's ownership structure is relatively private, though reports indicate Singapore-based Roadget Business Pte. Ltd. is now its main corporate entity. Unlike traditional retailers, SHEIN operates primarily through a direct-to-consumer digital model without physical retail stores.