21Shares was founded in 2018 (originally as Amun) by Hany Rashwan and Ophelia Snyder, headquartered in Zurich, [[Switzerland]], as a crypto-focused financial products provider. Key developments: - 2018: Founded as Amun - 2019: First crypto ETP on Swiss exchange - 2020: Rebranded to 21Shares - 2023: Partnership with [[ARK Invest]] - 2024: Launched US spot [[Bitcoin]] [[ETF]] with ARK Focus areas: - Crypto ETPs (Exchange Traded Products) - Digital asset investment vehicles - Crypto index products - Institutional crypto access - Research and education Notable aspects: - Largest crypto ETP provider in Europe - Multiple crypto investment products - Partnership with ARK Invest - Pioneer in regulated crypto products - Strong presence in European markets The company has established itself as a leader in regulated crypto investment products, particularly in European markets, before expanding to the [[United States of America (USA)]] through strategic partnerships.