The Ethereum Name Service (ENS) is a decentralized naming system built on the [[Ethereum]] #blockchain. It allows users to translate complex #cryptocurrency addresses into simple, human-readable names. Think of it like a phonebook for the decentralized web. Instead of remembering a long string of letters and numbers, you can use a name like "john.eth" to send and receive crypto. ENS names are also more secure and less prone to errors than traditional addresses.